The Hudson Dusters push the edge of stylized, cinematic beauty into every frame of their documentary style work, so that each moment could be frozen in time as a beautiful photograph. Whether a piece involves real people telling inspiring stories, athletes poised heroically on a field or a musician exploding on stage, their goal is to create work that the viewer can’t look away from.
The Hudson Dusters came up in the DIY school of production, and are well versed in the run and gun, nimble approach to directing. As a result of this upbringing, combined with their intense, passionate approach to filmmaking, they are always pushing themselves to get a more beautiful shot, a more interesting angle or that heartfelt sound byte that will make a piece stand out.
The Hudson Dusters are deeply rooted in the sports world, but they have expanded their body of work to include stories from all walks of life. Their journey began directing and producing TV and web content for basketball brand AND 1, including the iconic Mixtape and Streetball Series for ESPN. Since then they have directed TV and web campaigns for brands including MLB, Jordan Brand, Google, Nike, Dick’s Sporting Goods, Pepsi, NFL, Samsung, Toyota, Diageo, EA Sports and Ubisoft. Their agency collaborators include Anomaly, Wieden + Kennedy NY, Hill Holliday and Dentsu.
The Hudson Dusters have honed their ability to deliver intimate, up close and personal profiles with a wide range of talent. They have worked with athletes including Justin Verlander, David Wright, Robinson Cano, Carmelo Anthony, Amar’e Stoudemire, Kevin Garnett, Brandon Jennings and Kemba Walker and musicians including Cee Lo, Snoop Dogg, Big Boi and Girl Talk. They recently delved into the fashion world, profiling designer Diane von Furstenberg for Google Glass and designer Zac Posen for Samsung. For Dick’s Sporting Goods Run For campaign with Anomaly, they profiled real runners with inspiring stories, such as Team Hoyt, a racing team comprised of a 72-year-old father and his disabled son who he has pushed through hundreds of races in a wheelchair.
The Hudson Dusters are Michael Kuhn and Niles Roth.